Alfred Dunhill is not just a British world-class brand of luxury goods but the quintessence of high-class lifestyle. Burdon House, a historic Georgian mansion, which was once the Duke of Westminster’s home, is the seat of the London home of Alfred Dunhill. It is located in Mayfair district in the vicinity of other household names of luxury brands like Lanvin, Kitson and Aston Martin.
The building has three floors including stores selling its branded products as well as a bar and café, a screening room, a custom-made tailoring room, leather products area, a barber, and old-fashion gents’ club and a spa. The outdoor terrace features greenery, wrought-iron furniture and stone arches. On the main level there is the brand’s latest collection and basics whilst the second floor contains the quintessence of the brand’s luxury: a bespoke suit and shirt room featuring suit-material wallpaper. The adjoining room is actually a spacious area where art exhibits are displayed.
Built in 1720, the Dunhill Home has deluxe English-gent feel, having kept much of its original architecture and design. In the basement clients can enjoy traditional English drinks and snacks in the wine cellar bar, watch a movie in the screening room all done in leather or smoke a cogar in a Humidor cigar keep room.
According to Jason Beckley, marketing director at the London home of Alfred Dunhill, they opened homes in three other metropolises – Tokyo, Shanghai and Hong Kong – because they aim at “setting and delivering a new benchmark in service and customer experience.” The four Dunhill homes epitomize Britishness and yet each contains cultural features specific to the city they are located in.
