Christmas is a time we should spend with family and friends. At least once a year we should all get together and enjoy the winter magic near a beautiful tree. But we all have such busy lives. Sadly, our modern lives make us compromise the time we should be spending with our family.
The commercial starts with an old man coming home with his dog to hear a voicemail from his daughter, explaining that she and her kids can’t make it for Christmas this year. Viewers then watch as it seems the old man eats Christmas dinner by himself year after year.
Maybe this is one of the main reasons this commercial managed to touch everyone. The ad presents an old man whose family is always too busy to see him during the holidays and many people can relate to that.
Next year the situation changes as all relatives receive a sad note. They should meet at his house in Christmas day because the old man is no longer among us.
What finally brings the family together is a emotional reminder of the sad consequences of not spending enough time with family, using the hashtag #heimkommen – come home.
We should all learn something from this commercial. We should learn there’s nothing more important than family in this world. The time spent alongside the loved ones is priceless. And Christmas is the perfect opportunity to show them we care!