Even though it’s been nearly 20 years, most of us can remember September 11th like it was yesterday. It was a time of great sorrow for our country, but also a time of patriotism and unity. Americans from all walks of life came together to show the world that no matter what happens, we are a country that stands together. American brand Budweiser was no exception to this patriotism, airing a commercial so emotional it brought grown men to tears.
The patriotic commercial shows Budweiser’s signature Clydesdales making their way through New York City. They pass the Statue of Liberty, cross the Brooklyn Bridge, and finally pause in a park overlooking the city’s skyline.
“We filmed in New York City,” said Bob Lachky, former executive vice president of Anheuser-Busch Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdale … the hitch coming into Battery Park and it was amazing, just amazing.”
The commercial ends on an emotional note, showing the Clydesdales bowing their heads in respect – a tribute to where the Twin Towers once stood. Watch the video below to see the original version – it’s sure to make you feel proud to be an American.